The first successful commercial Hair Color Product was invented in 1909 by Eugene Schueller in Paris, France. He made hair color in his kitchen by night and sold it door to door during the day. Even in 1909 Women did not want gray hair. During this time there were very few salons. Most hair color was performed secretly in the privacy of the home.

Fifty years later, hair color was still not the main focus of the Beauty Salon Industry. The average salon client wanted weekly Shampoos & Sets and bi-yearly Permanent Waves. However, due to the popularity of Hollywood's Platinum Blond Starlets many Salon clients desired the blonde color trend. Hair Color and Lightening Products were extremely basic, often making Hair Coloring challenging and unnatural and could also damage the hair.
Coloring one's hair was frowned upon in many social circles so women often kept hair coloring secret.

In the late 1960's women's desire for blonde services was created by Actress Farah Fawcett part of the original cast of TV's Series "Charlie's Angels”. The "70's” highlight trend was hugely popular and the "70's” was called the "Greatest Decade of Blondes”. Frostings performed with a rubber cap gave way to foil highlights making Blonde Highlight services easier for clients to maintain. With highlights the retouch service was only once every three months instead of every three weeks.

During the 1980's "Big & Bold Hair” was the fashion. Hair Color, Permanent Waves, Blow Dries and Shampoo & Sets still ruled in the Salons along with lots of foil highlighting services. Fashion was fun and exciting, being dictated by Pop Music Stars and the start of the first Music Videos on TV.

Clothing Fashion had movement, different shapes and curves, shoulder pads and altered waistlines. This new fashion gave Women presence to accompany their new position in the work force and shaped the way for those who wanted more independence. Deeper, richer hair colors gave them a new distinction; the general public was accepting enhanced hair color for the first time.

Women were no longer limited to just covering gray hair, they were creating a new fashion focus for their persona by choosing a fashion color shade. Younger girls were stepping out for the first time in Punk Rock Colors such as Pink, Yellow, Blue and Purple.

The newly relaxed fashion of the "1990's” ended the "Big & Bold Hair” decade. Shoulder pads disappeared from women's clothing. As the clothes got straighter and more business casual so did the hair. Set hair was passé. Most women preferred Blow Dry Styling, freeing the client from Permanent Waves and weekly Shampoo & Set services. This, along with the fact that most American women were working full time, gave the salon client time and money to try out hair color as a fashion accessory.

The technology of the New Millennium has allowed greater experimentation in who we are as individuals. The Computer & Internet Age has opened an exciting and endless world of Fashion from around the World at our fingertips. Women are looking younger longer, 40 is the new 20. No woman wants to have dull, lifeless gray hair. Hair Coloring is now 60-75% of the salon's business. Every day Hair Color Manufacturers are introducing new sophisticated hair color products with superior technology to deliver results never before imagined. Hair color has come a long way in the past 100 years.